Must Lists Suggest a must

No paid placements · Locally curated · Editorially gatekept

If it isn't a must,
it isn't on the list.

Must Lists is the only travel and discovery list that matters: what you actually must do, see, try, eat, and drink in any place on earth. Written by locals. Gatekept by editors. Never sponsored. Never gamed.

Cities at launch
6
Musts on the list
90
Local curators
6
Paid placements
0

Signature picks

One pick from each list, to set the tone.

Must Do Tokyo
01

Sento at dawn in Kuramae

A neighborhood bath, opened before the sun, for under a thousand yen.

Find a working sento in a residential pocket, arrive at opening, and follow the rules. Wash, sit, soak, sit. The building is half the experience. The neighborhood waking up around it is the other half.

Editor's note: Skip the trendy spa rebrands. The plain old sento is the point.

Must See Tokyo
01

Nezu Museum garden

A walled garden hidden behind an Aoyama art house.

The collection is good. The garden is the answer. Late afternoon, weekday, off-season. You will hear the city as a far-away rumor.

Editor's note: Pair with a walk along Omotesando, not a coffee chain stop.

Must Try Tokyo
01

A morning sumo practice in Ryogoku

Standing room, no commentary, total silence.

A handful of stables permit silent observation of morning practice for a small fee. The hierarchy is visible. Bring socks. Do not photograph.

Must Eat Tokyo
01

Standing tonkatsu at a counter in Yotsuya

Five seats, one hot pan, lunch only.

The kind of room that disappears every year. Order the rosu set, eat fast, do not linger. The cabbage refill is the tell of the house.

Editor's note: If there is a queue, the queue is correct. Stand.

Must Drink Tokyo
01

A first-floor jazz bar in Ginza

Whiskey, ice, and a bartender who has been there since the bubble.

The bar is small, the cover is real, the menu is short. Order the highball and sit until the bartender talks first. He may not.

The promise

No money changes hands for a spot on a list. Ever.

Local-first.
Every list is written by a curator who lives in the city, not parachuted in for a weekend.
Editor-gated.
Every entry passes a working editor before it appears. Boring is fine. Bad is not.
Never pay-to-play.
We do not sell placements, accept comped meals, or take affiliate revenue inside list bodies.
Living, not static.
A must can be removed. A must can be downgraded. The list updates when the place changes.

For curators

Live in a city we should cover?

We commission one curator per city. Paid, credited, gatekept. If you have ten years of opinions about your hometown and the discipline to defend them, we want to hear from you.

"The point of a list is the things that are not on it."

House rule No. 1